“Attorneys always ask me if they can participate in our program if they don’t speak Spanish, and the answer is overwhelmingly yes. I would say about 90% of the attorneys in our program who benefit from Spanish leads, or leads from the Hispanic market, don’t speak any Spanish.
The reason it still works is that all we require is a firm’s ability to answer calls in Spanish and to have a demonstrable way of showing that they can help and provide services to clients who only speak Spanish. As long as those two boxes are checked, you can certainly work in the Spanish-speaking market—or any market—by ensuring you have staff who speak the language of your target clients.”
-Hugo E. Gomez, Founder (Abogados Now)