Did you know that 59% of Hispanic mobile video viewers prefer watching videos on their smartphones? According to Think with Google.
That’s a significant insight, indicating that social media videos are key to engaging with the Hispanic market. As we noted in a previous blog, Hispanics consume more streaming video than any other demographic.Â
So if you want to attract more prospective Hispanic clients, then video creation should absolutely be part of your marketing mix. But of the many social media platforms, which one should you focus on? It depends on your target audience and goals.Â
TikTok and Instagram
Hispanics prefer newer social media channels such as Tik-Tok and Instagram. Fortunately, both platforms offer a perfect space to showcase your law firm through captivating videos. The best part? You can organically grow your audience and boost engagement through targeted PPC campaigns. PPC campaigns increase viewership and engagement based on a variety of factors, including geographic area and interests.Â
Take note that attorneys are allowed to post organic video content on TikTok, however theyâre not allowed to run paid ads. Currently, legal is a prohibited advertising category on that platform. You can check out this How-To Guide we’ve created on the Ethics of TikTok Marketing here.Â
Facebook may have a reputation as the go-to platform for older people, but don’t underestimate its potential. It’s worth noting that Hispanics, despite gravitating towards newer platforms like TikTok and Instagram, still actively engage on Facebook. One of the significant advantages of sharing video content on Facebook is its powerful ad targeting capabilities.
You have the opportunity to get hyper-specific with your targeting, ensuring that your videos reach the right audience. Plus, Facebook allows you to run ads in Spanish, making it easier to connect with Hispanic communities in your area. This ensures your content is seen by those most likely to need your legal services, boosting your engagement and client acquisition efforts.
YouTube
YouTube was specifically created for video sharing, and itâs free to use. If youâre creating videos for other social media platforms, you might as well upload them to this internet stalwart as well. Hispanics are avid users off the platform, according to Think With Google, with 77% saying they watch YouTube to engage in passions or topics of interest.
Similar to other social platforms, you can create ads based on language, geographic area, and interests, ensuring your content reaches the right audience. Running ads in Spanish on YouTube can help you connect with the Hispanic community more effectively, leveraging the platform’s vast reach and popularity.
What sets YouTube Ads apart is their ability to appear before, during, or after other videos, increasing the chances that your message will be seen and remembered. Think of it as the modern-day TV commercial. For example, if a user is watching a video about recent immigration updates then a video ad from an Immigration Lawyer can appear during their viewing.
As the Spanish-speaking population increases, there are more Hispanic professionals in the U.S. and a great many of them use LinkedIn. Like most other social media platforms, it is free to use and caters to a specific subset of the Hispanic community. If you want to capture the Hispanic community as a whole, including its professional members, then you should post your videos to this platform as well.Â
You can reuse the same videos â in the highly recommended 9:16 vertical aspect ratio â on most of the various social media platforms. Make sure to get a leg up on your competition by recognizing video creation as a crucial component of your Hispanic legal marketing strategy this year.Â
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Book a 15-min. call and ask us about our Done-For-You Marketing Services.
Book a 15-min. call and ask us about our Done-For-You Marketing Services.
