How To Make Your Bilingual Blog Posts Work
Running a bilingual law firm comes with serious benefits. You have many clients, from diverse backgrounds. You’re often making a difference, serving marginalized communities. And, of course, there’s the benefit that you have a specialized legal service that a large number of people need. However, providing service to bilingual clients also comes with its […]
A Guide to Marketing Your Firm on Yelp
Let’s say you’re looking for a new accountant for your law firm. Chances are, you’ll spend quite a lot of time looking for the right one. You aren’t going to simply complete a Google search and go with the first one in your area that shows up. You’re likely to ask industry friends for recommendations, […]
What Law Firms Need to Know about Google’s E-A-T Metrics
Google loves to update its algorithms. If you own a website, you probably dread these updates. Depending on the target of the update, you could find that an update causes your ranking to plummet, or you may suddenly not rank for keywords that have been successful in the past. But what do you do about […]
5 Tips To Improve Your Law Firm’s Google My Business
Think about your law firm’s online presence. When you think about the number of clients you’ve gotten in the real world as compared to leads through your website contact form or from social media engagement, do you worry about how many leads you’re generating online? If so, you might need to improve your law firm’s […]
The 12 Do’s and Don’ts of Legal Content Marketing
The world of legal marketing is filled with pitfalls and evergreen rules of thumb. In order to navigate it successfully, you have to be aware of all of the factors that can either make or break your campaigns. It’s just as important to know what not to do as it is to know what […]
2020 Census Reveals Massive Growth in Hispanic/Latino Populations, and They Need Legal Representation
This article appeared originally in the Orange County Lawyer Magazine Vol. 63 No. 12. December, 2021. Page 34. *The views expressed herein are those of the Author(s). They do not necessarily represent the views of the Orange County Lawyer magazine, the Orange County Bar Association, The Orange County Bar Association Charitable Fund, or their staff, […]
Digital Marketing Trends in the 2022 Forecast
Every year there are changes in the way we market our products and services. Over time, we start to anticipate those changes and begin to look toward the future. What will next year bring? Will digital marketing strategies stay the same? Analysts do a lot of research into past and current trends and set predictions […]
How to Start Your Legal Newsletter
Do you read every single email that lands in your inbox? Or do you open the most important emails, skim a few others, and immediately delete those that you know you’ll never read? Chances are, you’re probably doing some combination of the above as opposed to reading every single email you get. But how much […]
TikTok for Law Firms
Technology is constantly evolving to meet our ever-changing needs, and as a business, if you don’t keep pace, you’re going to be left behind. As the great H.G. Wells said, “Adapt or perish!” This maxim is especially true when it comes to the legal profession. In our crowded, ultra-competitive space, lawyers, as well as law […]
Opportunities for Legal Business Growth in the Hispanic and Latino Community
The Lead Generation Guide for Lawyers
Imagine this: you’ve mastered your branding, created an incredible website, and you’re posting consistently on social media. You know your audience well, and you’re getting a lot of engagement from them online. And yet, for some reason, despite all this interest, you aren’t actually getting many new clients. What’s going on? It’s possible that you […]
Our Exhibit at Mass Torts Made Perfect 2021
Abogados Now will be at the Bellagio in Las Vegas, Nevada October 13-15th for the Mass Torts Made Perfect Fall 2021 Conference! If you’re attending, we welcome you to stop by our booth, #35 to ask us about scaling your legal practice in the Spanish-speaking community. We’re excited to meet you! We’ll also be attending […]