Most Law Firm Websites Have A Conversion Problem
Most law firms have a HUGE problem: Their websites don’t convert. This is a major issue. No law firm wants to go through the effort of promoting their brand, spending money to get a potential client to their website, only to lose them once they get there due to their website not converting. Luckily, this […]
Why ranking “1st” on Google actually means ranking “7th”
How Relying Solely on Organic Search Gets You Literally Behind the Pack Are you proud when you make it to #1 on Google organic search results? You should be because it means that your SEO team has done a great job optimizing your website and that you have high-quality content. But you may still be […]
Short Form Video: The Must-Have for Lawyers in 2023
If in 2023 you still think that short-form videos are only for teenagers or weird dances, you risk falling behind your competition. The 2022 report by American Bar Association demonstrated that more and more lawyers use videos for marketing their services each year. At the same time, clients’ consumption of video marketing is on a […]
11 Ways AI Can Help You Grow Your Law Firm
Artificial intelligence (AI) is revolutionizing the legal industry, and legal marketing is no exception. By leveraging AI tools, attorneys can improve their marketing strategies and better connect with potential clients. Here are some ways AI can be used for legal marketing: 1. Predictive Analytics One of the most powerful ways AI can be used for […]
Is Facebook Marketing Dead for Attorneys?
If you are an attorney and think that Facebook advertising is not useful for you anymore, you should reconsider. The news frequently mentions Facebook’s decline. They don’t mention that Facebook is still the world’s most-used social platform in 2023, with nearly 3 billion active users, 1.6 billion of which use the platform daily. They […]
If You Still Buy Leads for Your Law Firm You Should Read This
As a practicing attorney, you know that a day with no leads may be a day lost. To some lawyers, buying leads may sound like a no-brainer, thanks to the existence of so many lead generation platforms. Although pricey, these services provide immediate leads looking for lawyers in your desired geographic area at the click […]
Who’s Looking for You? Search Tips For Bilingual Clients
Unlike other professional services, people searching online for legal help typically are not looking to celebrate a happy occasion. Potential legal clients normally search during times of crisis. Aside from coming into big money like a lottery, people who need a lawyer need answers and immediate relief (for instance, posting bail and appearing before a […]
Marketing Ideas to Grow Your Law Firm
5 ways to make your law firm stand out from the competition When it comes to legal representation, consumers have a lot of choices. Most are bombarded with ads for attorneys on TV, online, and while driving by billboards. If you want consumers to choose you for their legal needs, you need a way to […]
Tips for Effective SMS Legal Marketing
Everywhere you look, there are people engrossed in their mobile devices. Increasingly, consumers are using their mobile devices instead of a computer to surf the web and look up businesses they may need to hire. As a result, most businesses that have websites have had to find ways to reach consumers on their digital level […]
What Makes a Good Legal Copywriter?
So, you want to hire a copywriter to help attract clients and highlight your law firm’s best attributes? That’s great! But wait – how do you know that a copywriter is right for the job? After all, you are trusting this person with information about your site and practice, and are trusting that they will […]
Why It Is Absolutely Vital To Optimize Your Site For Mobile
Your website is your digital marketing home base. It contains everything someone should need to know about working with your law firm. A strong legal website should provide education, a clear way to contact your company, and compelling reasons for why you are the right fit for someone’s legal needs. A stronger website is easy […]
10 Rules for Making Compelling Video Content for Your Website
Video content is a powerful way to engage your audience, and it can be an easy way to separate yourself from the competitors who only use stock images and text on their websites. As an attorney, you can make videos on a variety of topics. Like we discussed in this piece on creating high quality […]